Starian secures R$640 million strategic investment from General Atlantic

Florianópolis, Santa Catarina, Brazil, August 26, 2025

News Summary

Starian, a Brazil-based vertical SaaS company spun out of Softplan, has secured R$640 million in a strategic financing round led by General Atlantic. The Share Purchase Agreement is signed and closing remains subject to customary regulatory approvals. The capital will accelerate organic growth, product development, localized customer support and accretive M&A to expand Starian’s construction, legal intelligence and operational efficiency verticals. Headquartered in Florianópolis, the company reports over 16,000 clients and 1,500 employees and is pursuing an accelerated expansion plan to scale its product suites and enter additional industries.

Starian wins R$640 million strategic investment from General Atlantic after split from Softplan

Florianópolis, August 22, 2025 — Starian, a Brazil-based multi-vertical software company, announced it has secured R$640 million (more than US$115 million) in a strategic investment led by General Atlantic. The parties have signed the share purchase agreement, while the deal still awaits standard closing steps such as regulatory approvals and other market conditions.

The funding will be used to speed up growth through product development, selective acquisitions, and expansion into new industry verticals. Company leaders say the capital will help Starian strengthen its current offerings and pursue both organic growth and accretive mergers and acquisitions to broaden its reach in underpenetrated markets.

Deal structure and next steps

The investment is described as a strategic round and was documented with a signed share purchase agreement. Final closing depends on customary conditions, which include regulatory clearance and completion of the timeline steps agreed between the parties. No other investors were named publicly in the announcement.

Why this matters

Starian was carved out from a larger company in June 2025 and now operates independently with a clear focus on private sector solutions. The separation left the former parent company focused on public sector software, while Starian concentrates on vertical software for private businesses across several industries.

The company is headquartered in Florianópolis, Santa Catarina and brings together several well-known brands and product lines. Its main industry focus is construction, delivered through a built ecosystem; legal intelligence under a prominent brand; and operational efficiency products including workflow and task-management software. These combined offerings create what the company calls end-to-end vertical SaaS solutions tailored to complex local rules and industry workflows.

Market position and footprint

Starian presents itself as a leading vertical SaaS provider for Brazil’s private sector. It highlights comprehensive functional coverage, localized customer support, deep workflow integration, and long-term customer relationships as key strengths. The business said it currently serves an initial portfolio of more than 16,000 clients, employs over 1,500 people, and draws on more than 34 years of experience serving private-sector customers.

Management aims to expand the client base further, targeting support for 20,000 clients by 2025. The target markets are described as fragmented and underpenetrated, with digital adoption still developing — a situation that the company and its new investor see as an opportunity for consolidation and accelerated technology adoption.

Investor perspective and support

The lead investor, General Atlantic, is a global growth investor that provides capital and strategic support to technology companies. The firm said it will combine capital with operational expertise to help Starian scale, pursue acquisitions, and create long-term value. General Atlantic manages a large global asset base and operates in multiple regions, which the investor expects to leverage to support Starian’s expansion plans.

Management and strategy

Starian’s leadership says the investment will help the company move faster in strengthening leadership within existing units and in entering new business verticals. The plan includes continuing to build highly specialized software ecosystems, improving product suites, and using a mix of organic initiatives and targeted M&A to extend the company’s footprint across Brazil’s private industries.

Operational notes

The company will continue to support customers with local teams and industry-specific workflows designed to meet Brazil’s regulatory and compliance needs. The investment is expected to back product improvements and integrations that deepen the technical ties between Starian’s brands and customers.

For further company information, Starian’s public site lists product and corporate details and provides contact options.

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Key features at a glance

Item	Detail
Company	Starian — headquartered in Florianópolis, SC
Investment	R$640 million (over US$115 million)
Lead investor	General Atlantic
Use of funds	Organic growth, product development, and accretive M&A
Core verticals	Construction, Legal Intelligence, Operational Efficiency
Clients	More than 16,000 (target 20,000 by 2025)
Employees	More than 1,500
Doc status	Share Purchase Agreement signed; closing pending regulatory and customary steps
Origin	Carve-out from previous parent in June 2025 to focus on private sector solutions

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Additional Resources

• General Atlantic: Starian secures investment
• Wikipedia: Starian
• TheSaaSNews: Starian secures over US$115 million
• Google Search: Starian investment General Atlantic
• FinSMEs: Starian receives over US$115M
• Google Scholar: Starian General Atlantic investment
• Pulse2: Starian raises over US$115 million
• Encyclopedia Britannica: Starian
• USA Herald: General Atlantic backs Starian
• Google News: Starian General Atlantic