Starian secures R$640 million from General Atlantic to scale vertical SaaS

Florianópolis, August 23, 2025

News Summary

Starian announced a R$640 million investment from General Atlantic to accelerate growth, fund acquisitions and expand product offerings after its carve-out from Softplan. The capital will support organic expansion, targeted M&A and deeper customer integrations across core verticals — construction (Sienge), legal intelligence (Projuris) and operational efficiency (Checklist Fácil, Runrun.it). Starian reports more than 16,000 clients and over 1,500 employees and aims to broaden regional support and enter new private-sector verticals. A Share Purchase Agreement has been signed; closing is subject to customary regulatory approvals and other standard conditions.

Starian secures R$640 million from General Atlantic after carve-out from Softplan

Florianópolis, August 22, 2025 — Starian, newly launched as an independent multi-vertical software provider to the private sector, announced it has received R$640 million (stated as over US$115 million) in strategic funding from leading global investor General Atlantic. The capital follows Starian’s June 2025 carve-out from Softplan and is intended to accelerate growth, pursue acquisitions, and expand products and vertical coverage.

Deal essentials and near-term conditions

The companies have signed a Share Purchase Agreement. Closing remains subject to customary market conditions, including regulatory approvals and other steps outlined in the transaction timeline. The transaction provides Starian with both financial resources and access to General Atlantic’s global operating expertise.

Why the funding matters now

Starian was carved out of one of Brazil’s largest SaaS technology companies in June 2025 so each business could focus on different markets. After the split, Starian took responsibility for all private-sector solutions previously managed by Softplan, while Softplan redirected its efforts exclusively toward the public sector. The funding positions Starian to move from a transitional carve-out phase into a period of accelerated scale, product investment, and targeted acquisitions.

Business model and market focus

Starian operates as a multi-vertical software provider delivering highly specialized vertical ecosystems and end-to-end Software-as-a-Service solutions tailored to private-sector companies across Brazil. The Company cites strengths in broad functional coverage, localized customer support, deep workflow integration, and the ability to navigate Brazil’s complex regulatory and compliance landscape—factors it says have helped build durable customer relationships in fragmented and underpenetrated industries.

Core verticals and brands

Starian’s activities concentrate on three main areas:

• Construction — centered on the Sienge Ecosystem;
• Legal Intelligence — led by the Projuris brand;
• Operational Efficiency — supported by Checklist Fácil and Runrun.it.

Scale, workforce and targets

At the time of the announcement Starian reported an initial portfolio of more than 16,000 clients, a workforce of over 1,500 employees, and a history of serving the private sector for more than 34 years. The company has set a target to support 20,000 clients by 2025, using the new capital to drive both organic growth and accretive M&A.

Planned use of proceeds

The funding will be directed toward several priorities: strengthening leadership in existing business units, expanding product capabilities, building new vertical offerings and integrations, and pursuing a disciplined acquisition strategy to consolidate underserved vertical software markets in Brazil.

Investor perspective and backing

General Atlantic framed the investment as part of a broader view that Brazil’s software landscape remains fragmented and largely underserved. The firm highlighted Starian’s position as a platform capable of leading consolidation by combining industry-focused products, professionalized management and disciplined integration practices. General Atlantic offers capital as well as operational support through a global platform with decades of experience backing growth-stage software companies.

General Atlantic at a glance

Founded in 1980, General Atlantic described itself as a long-standing global investor with more than four decades of experience. The firm reported approximately $114 billion in assets under management as of June 30, 2025, and noted a team of more than 900 professionals across 20 countries and five regions. Additional published figures indicate the firm has identified and invested significant capital since inception, including a stated $111 billion of total capital invested and an expanded global footprint with multiple office locations.

Next steps and contacts

The transaction will advance through remaining regulatory and customary closing conditions. For more information, Starian provided an email contact for inquiries at [email protected]. General Atlantic lists a media contact at [email protected] (Sara Widmann & Jess Gill) and additional general inquiries at [email protected]. Corporate information for General Atlantic is available at www.generalatlantic.com.

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Frequently Asked Questions

What is the size and currency of the investment?

The investment is R$640 million, indicated as over US$115 million.

Who is the investor and what do they bring besides capital?

General Atlantic is the lead investor. Beyond capital, the firm provides global operating experience, strategic support for scaling software companies and access to an international network of resources.

Why was Starian formed as a separate company?

Starian was carved out from Softplan in June 2025 so each business could focus on distinct markets: Starian on private-sector vertical SaaS and Softplan on public-sector technology.

How will Starian use the funding?

Funds will be used for organic growth, strengthening product offerings, expanding into new verticals, and pursuing accretive mergers and acquisitions.

Is the transaction closed?

A Share Purchase Agreement has been signed, but closing remains subject to customary market conditions and regulatory approvals.

Key features at a glance

Feature	Details
Investment amount	R$640 million (over US$115 million)
Investor	General Atlantic
Origin	Carve-out from Softplan (June 2025)
Business model	Multi-vertical SaaS for private-sector companies
Core verticals	Construction (Sienge), Legal Intelligence (Projuris), Operational Efficiency (Checklist Fácil, Runrun.it)
Clients (initial)	More than 16,000
Employees	More than 1,500
Target clients by 2025	20,000
Transaction status	SPA signed; closing subject to regulatory and customary conditions
General Atlantic AUM	Approximately $114 billion (as of June 30, 2025)
General Atlantic reach	More than 900 professionals across 20 countries and multiple global offices
Contacts	Starian: [email protected]; GA media: [email protected]; GA website: www.generalatlantic.com

Deeper Dive: News & Info About This Topic

Additional Resources

• General Atlantic press release: Starian secures R$640 million from General Atlantic
• Wikipedia: Software as a service (SaaS)
• General Atlantic — firm overview
• Wikipedia: General Atlantic
• Softplan — corporate site
• Google Search: Softplan
• Sienge — Construction vertical (Sienge Ecosystem)
• Google Scholar: Sienge software
• Projuris — Legal Intelligence
• Google News: Projuris