Mobile-first, AI-enabled platform streamlines quote-to-cash workflows on site
Hamburg, August 13, 2025
Plancraft, a Hamburg-based construction software startup, closed a €38 million Series B led by a major VC, bringing reported total funding above €50 million. The capital will fund European expansion, product growth and hiring of product and AI specialists to accelerate development of AI-first tools and autonomous agents for tradespeople. Plancraft’s mobile-first, voice-enabled platform handles quote-to-cash workflows including measurement, planning, time tracking and invoicing. The company serves over 20,000 customers across 11 European countries and has grown headcount to more than 100, with hiring focused on product and AI roles to scale automation for small craft businesses.
Plancraft, a Hamburg-based construction software company, has closed a €38 million Series B round led by venture capital firm Headline. The new funding pushes the company’s total capital raised to more than €50 million and will be used to accelerate growth across Europe and build AI-first tools that automate routine tasks for trades businesses.
The company plans to use the fresh capital to expand its product and scale operations across multiple European markets. Key plans include hiring additional product and AI specialists, advancing a product roadmap that moves from current voice-enabled workflows toward comprehensive AI agents, and deepening integrations so tradespeople can manage their entire business in a single platform.
Plancraft offers a mobile-first, voice-enabled platform that covers the full trades workflow from quote to cash. The platform includes measurement documentation, project planning, time tracking, team coordination, and invoicing. More than 20,000 customers in 11 European countries use the service. The company positions its product as a single, trades-specific tool that integrates the entire process, aimed at replacing multi-tool setups used by many small craft businesses.
Founded in 2020 by Julian Wiedenhaus (CEO), Alexander Noll (Co-founder and Chief Product Officer), and Richard Keil (founding engineer), Plancraft draws on founders’ trades and engineering backgrounds. The CEO grew up in a family of tradespeople, and other founders bring carpentry exposure, civil engineering training, software development and consulting experience, and more than 15 years in full-stack development. Since mid-2024 the company has more than doubled headcount, growing from around 40 employees to more than 100, with teams now in Germany, Austria, the Netherlands and Italy.
The Series B was led by Headline, with participation from existing backers including Creandum, High‑Tech Gründerfonds (HTGF) and xdeck. Headline is an investor that focuses on technology-driven startups with international ambitions and a history of backing firms scaling across multiple regions.
Europe’s construction sector faces acute pressures: it is a major source of CO2 emissions, has an ageing workforce, a shortage of skilled labour, increasing bureaucracy and urgent climate-related renovation targets. Industry figures indicate a high share of very small businesses, with roughly 94 to 95 percent of construction firms having fewer than 20 employees. In Germany, a notable share of business owners are over 60, and projected housing completions in 2025 fall short of national targets. Plancraft aims to reduce administrative burdens, make business data accessible, and automate routine processes so tradespeople can focus on on-site work.
The company says its roadmap extends from its current voice-enabled, mobile-first workflows toward building AI agents that proactively manage customer interactions, generate tailored quotes, and optimise operations. The stated goal is to make voice the primary interface, allowing tradespeople to run much of their administration without needing deep software skills.
Plancraft reports women make up about 32% of its workforce and that it runs active programs aimed at improving gender balance. The firm also highlights plans to grow its product and AI teams to support the expansion across Europe.
Prior financing includes a Series A in mid-2024 reported in various figures at around €12–15 million, and earlier seed rounds reported in 2022 totaling roughly €2.1 million. The new Series B brings total funding above €50 million.
Customers report that the platform simplifies remote management and speeds up bidding, project planning, time recording and invoicing when staff are not available, enabling better continuity of operations for small craft businesses.
Plancraft raised €38 million in a Series B round led by Headline, bringing total funding above €50 million.
The funds will be used to scale across Europe, expand the product, hire product and AI specialists, and develop AI-first tools and agents to automate routine tasks for trades businesses.
The product is a mobile-first, voice-enabled platform that handles the entire workflow from quote to cash: measurement documentation, project planning, time tracking, team coordination, and invoicing.
Plancraft serves more than 20,000 customers across 11 European countries.
The company was founded in 2020 by Julian Wiedenhaus, Alexander Noll, and Richard Keil and is headquartered in Hamburg.
Plancraft aims to address paperwork and administrative burden, labour shortages, and the need for more efficient workflows to help small trades businesses adapt to climate and regulatory demands.
| Feature | Description |
|---|---|
| Funding | €38 million Series B; total funding now more than €50 million |
| Lead investor | Headline with participation from Creandum, HTGF and xdeck |
| Core product | Mobile-first, voice-enabled trades workflow platform covering quote to cash |
| AI plans | Develop AI-first tools and AI agents to automate customer interactions, quoting and operations |
| Customers | 20,000+ customers across 11 European countries |
| Founded | 2020, Hamburg |
| Team size | More than 100 employees; teams in Germany, Austria, the Netherlands and Italy |
| Diversity | Women make up approximately 32% of the workforce; active gender balance programs |
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