Trades crews using a voice-enabled mobile app and AI features to manage quotes and site documentation.
Hamburg, Germany, August 13, 2025
Hamburg-based plancraft has closed a €38 million Series B led by Headline to accelerate development of AI-first, voice-enabled automation for trades. The mobile-first platform digitises quotes, time tracking, site documentation, project planning and invoicing to reduce administrative friction for small contractors. The funding brings total backing to over €50 million and will be used to build proactive AI agents, expand product features and hire product and AI specialists as plancraft scales across Europe, where it already serves more than 20,000 customers in 11 countries.
Plancraft, a Hamburg‑based startup that makes a mobile‑first, voice‑enabled workflow app for construction and trades, has closed a €38 million Series B round led by Headline. The round brings the company’s total funding to over €50 million and comes as the business expands its team and product push across Europe.
The company will use the capital primarily to accelerate development of AI‑first tools that automate routine administrative tasks for contractors and tradespeople, and to scale hiring across multiple countries. Plancraft plans to add more product and AI specialists to support a roadmap that moves from voice‑enabled workflows toward proactive AI agents that manage customer interactions, generate tailored quotes, and optimise operations so builders can focus on craft rather than paperwork.
Plancraft reports more than 20,000 customers in 11 European countries. Headcount has jumped past 100 employees, more than doubling since the company’s Series A in mid‑2024 when the team was roughly 40 people. The company already has teams in Germany, Austria, the Netherlands and Italy and says it will continue hiring in product and AI roles to support expansion.
The product is a mobile‑first, voice‑enabled construction workflow SaaS designed to digitise end‑to‑end processes from quotes to invoicing. Key capabilities include creating quotes, time tracking, documenting job sites and measurements, project planning, team coordination and invoicing. The stated aim is to reduce the time contractors spend on administration so they can process more customer orders and concentrate on building.
Plancraft frames its opportunity around structural pressures in Europe’s construction sector: ageing demographics, skills shortages, rising bureaucracy, generational handovers and urgent climate retrofit demands. The company cites several industry statistics to illustrate the challenge: most construction businesses are very small with the majority having fewer than twenty employees and many having fewer than ten; 31 percent of German construction business owners are over 60; the sector is reported to be in its fourth consecutive year of decline; and Europe accounts for a large share of construction emissions, with the company noting the sector contributes heavily to global construction CO2.
Plancraft was founded in 2020 by three entrepreneurs who drew on blue‑collar roots and engineering and software backgrounds. The founding team built early prototypes because they felt existing back‑office software for trades was too complex and slow. Early work focused on tailoring the product to how contractors actually work in the field, with voice and mobile interaction central to that design.
The Series B is led by Headline and includes follow‑on participation from existing investors Creandum, High‑Tech Gründerfonds (HTGF), and xdeck. Earlier financing included a seed round and a Series A in mid‑2024; reporting on the Series A figure varies across sources with amounts of around €12 million and €15 million both referenced in different accounts. An earlier seed round in September 2022 included roughly €1.9 million from institutional investors and about €200,000 in seed financing.
A Headline partner highlighted the combination of strong product traction, clear vision from the team and the potential for AI to create dramatic change in a traditional industry across Europe. The investor framed the deal as backing a team that can scale product and market presence across the region.
Plancraft positions itself as a trades‑specific, end‑to‑end tool that avoids the need to stitch together multiple systems. It is cited alongside other trade software vendors but claims differentiation by integrating quoting, site documentation, planning and invoicing into one mobile and voice‑centric workflow.
The company reports that women make up 32 percent of its workforce, a level the company says is above the national startup average in Germany. Leadership and early hires combine field experience from trades with engineering and full‑stack development backgrounds.
Plancraft faces a market with entrenched ways of working, small business customers that are time‑poor and often wary of new software, and the technical challenge of building reliable voice and AI systems that function in noisy, chaotic jobsite environments. The company’s roadmap focuses on building intuitive voice interactions and AI automation that reduce friction for blue‑collar workers, rather than forcing them to adopt desk‑centric tools.
Plancraft announced a €38 million Series B funding round led by Headline, bringing total funding to over €50 million. The capital will be used to build AI‑first tools, expand the team and grow across Europe.
The product is a mobile‑first, voice‑enabled workflow application for trades and construction that covers quoting, time tracking, site documentation, project planning, team coordination and invoicing.
Plancraft serves more than 20,000 customers in 11 European countries and has grown its headcount to over 100 employees.
The round was led by Headline with participation from existing investors including Creandum, High‑Tech Gründerfonds and xdeck.
The company plans to extend its voice‑enabled workflows into broader AI automation, including AI agents that proactively manage customer interactions, generate customised quotes and optimise business operations for contractors.
| Feature | Detail |
|---|---|
| Funding round | €38 million Series B led by Headline |
| Total funding | Over €50 million |
| Headquarters | Hamburg, Germany |
| Founded | 2020 |
| Founders | CEO and co‑founder; Chief Product Officer and co‑founder; founding engineer and co‑founder |
| Customers | More than 20,000 across 11 countries |
| Employees | Over 100 |
| Product | Mobile‑first, voice‑enabled trades workflow SaaS covering quotes to invoicing |
| Use of funds | Develop AI automation, hire product and AI specialists, expand in Europe |
| Competitive position | Integrated, trades‑specific workflow tool aiming to replace multiple point solutions |
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