Rabat, October 10, 2025
News Summary
AMG Building, a Marrakech-based developer, has launched a mobile application that lets clients follow and approve construction projects remotely. The app centralizes communications and documentation to enable milestone tracking, document approvals, photo and media viewing, and direct messaging with project managers. Designed for local and international buyers in Europe, North America and the Gulf, it provides notifications, traceability and real-time monitoring to reduce errors and speed decisions. Targeting luxury residential projects, the tool supports quality oversight and clearer timelines while helping project teams stay organized and provide individualized client attention across the construction cycle. The app is presented as part of the company’s wider digital strategy to increase transparency and efficiency.
AMG Building Launches App for Remote Construction Project Management
Rabat
AMG Building has launched a new mobile application designed to give clients direct, ongoing access to the progress of their construction projects. The move is intended to make it easier for clients who cannot visit building sites frequently to follow work, approve decisions, and keep schedules on track.
AMG Building is a real estate development company based in Marrakech, Morocco. The company is known for developing high-end residential projects and says the new app adds a layer of convenience and oversight that aligns with its focus on quality and modern project delivery.
The app provides a platform for clients to follow every stage of their projects, from planning to completion. Project owners can see where work stands at key checkpoints, receive visual updates, and act when approvals are required. The app centralizes multiple functions that were previously handled through emails, phone calls, or in-person meetings.
The app is particularly useful for international clients in Europe, North America, and the Gulf. For clients based abroad, the application removes the need for repeated travel by allowing remote review and approval of work, while keeping records of decisions and communications in one place.
Functions available in the app include tracking milestones, approving documents, viewing photos, and communicating directly with project managers. The platform also sends notifications to alert clients when important updates are available, and it supports real-time monitoring to help prevent errors that can arise when communications are fragmented.
The app allows clients to monitor the quality and timeline of their projects. Example progress updates available in the app include foundation, structure, electrical work, and finishing touches. AMG Building says giving clients access to detailed progress reports helps keep expectations clear and decisions timely—especially for luxury residential projects where design, materials, and finishing quality are closely monitored by clients.
Karim Boukhalf is Head of Digital at AMG Building. He explained that the app was created because clients located far away lacked reliable visibility into project progress and wasted time in fragmented exchanges via email, phone calls, and messages. He added that AMG Building APP was created to bring order, traceability, and transparency to the entire construction cycle.
AMG Building says the app’s approach reflects the company’s commitment to innovation, customer service, and transparency in the construction process. The company also notes that incorporating technology into every stage of project management enables real-time monitoring and helps project managers maintain organization while providing individualized attention to clients.
Industry observers say mobile applications for project management are becoming standard for companies that serve global clients. By implementing the app, AMG Building positions itself as a modern and forward-looking company with tools that make it easier for clients to check updates, approve decisions, and ask questions without the need to travel.
Practical benefits for clients and managers
- Centralized communication: A single place for approvals, documents, and messages.
- Real-time alerts: Notifications when milestones are reached or approvals are needed.
- Quality oversight: Photo and milestone logs that make it easier to confirm finishes and materials.
- Time savings: Reduced need for travel and fewer fragmented phone or email exchanges.
- Traceability: A recorded history of decisions and project milestones.
Background and portfolio
AMG Building is known for developing high-end residential projects in Morocco. AMG Building’s portfolio includes the Ambassadeurs Collection. AMG Building’s portfolio includes Le Petit Ambassadeur. These developments emphasize luxury, quality, and contemporary design, and the new app aims to support the close client oversight such projects typically require.
FAQ
What did AMG Building launch?
AMG Building has introduced a mobile application designed to make construction project management easier for clients.
Where is AMG Building based?
AMG Building is a real estate development company based in Marrakech, Morocco.
What does the app provide?
The app provides a platform for clients to follow every stage of their projects, from planning to completion.
Who is the app particularly useful for?
The app is particularly useful for international clients in Europe, North America, and the Gulf.
What functions are available in the app?
Functions available in the app include tracking milestones, approving documents, viewing photos, and communicating directly with project managers.
Who is Karim Boukhalf and why was the app created?
Karim Boukhalf is Head of Digital at AMG Building.
Karim Boukhalf said the app was created because clients located far away lacked reliable visibility into project progress and wasted time in fragmented exchanges via email, phone calls, and messages.
AMG Building APP was created to bring order, traceability, and transparency to the entire construction cycle.
What project details can clients monitor through the app?
Example progress updates available in the app include foundation, structure, electrical work, and finishing touches.
Does the app help with quality and timelines?
The app allows clients to monitor the quality and timeline of their projects.
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Key features at a glance
| Feature | Description |
|---|---|
| Milestone tracking | Track project stages such as foundation, structure, electrical work, and finishing touches. |
| Document approvals | Approve plans and documents directly within the app to speed up decisions. |
| Photo updates | View visual progress to confirm materials and finishing quality. |
| Direct messaging | Communicate with project managers without fragmented email chains or calls. |
| Notifications | Receive alerts when approvals are needed or milestones are reached. |
| Real-time monitoring | Enable faster responses and reduce errors caused by fragmented communication. |
| International access | Designed for clients in Europe, North America, and the Gulf who cannot visit sites frequently. |
Deeper Dive: News & Info About This Topic
Additional Resources
- AMG Building Launches App — Morocco World News
- Wikipedia: Project management software
- Zoomlion heavy-duty crawler crane supports construction — Plataforma Media
- Google Search: Zoomlion crawler crane Morocco 2030 World Cup stadiums
- Mohammed VI launches Kenitra–Marrakech high-speed rail construction — Atalayar
- Google Scholar: Kenitra Marrakech high-speed rail Morocco
- Hundreds object to plans for monstrous apartment block — Times of Malta
- Encyclopaedia Britannica: Rabat apartment development protests
- Hilton accelerates multi-brand expansion in Morocco — Hilton Stories
- Google News: Hilton expansion Morocco
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